When "The Cosby Show" became the #1 television show in America, The Brokaw Company handled its publicity--as it has for Bill Cosby for more than 20 years, including being the Cosby Family's spokesman during sometimes trying times.

In 1997, Bill Cosby began publishing a series of books for children age six to ten with Scholastic. The Brokaw Company immediately recognized that these were special books with important and entertaining stories for children. This firm belief led to obtaining their selection as an Oprah Book of the Month Club for December 1997 and sales are now approaching three million units. The Brokaw Company also believed that the books would translate quite effectively into children's programming and were able to sell them as a series to Nickelodeon. David Brokaw executive produces the Little Bill series with Bill Cosby, which premiered November 28, 1999.

When "Roseanne" became a top-ranked television show, The Brokaw Company was in charge of its publicity too. When the company also took on "A Different World," those three shows were the three top-rated series that season.

When country music won over the mainstream, thanks to a coal miner's daughter and the Urban Cowboy phenomenon started at a Texas nightclub that bore the owner's name, The Brokaw Company was the publicity machine for Loretta Lynn and Mickey Gilley. Later, it brought to the forefront one of country's biggest crossover stars, Reba McEntire.