The Brokaw Company plays a historic trendsetting role in American popular culture in several genres. Their philosophy is to imagine and implement far reaching strategies that enhance clients’ goals and that are consistent with their philosophy.
A major catalyst for the global spread of Country Music has its origins in The Brokaw Company’s campaign for Loretta Lynn beginning in 1972. They noticed that she was a widely admired woman, transformative in her music and ideas. The Brokaw Company developed extensive awareness for Lynn, that led to COAL MINER’S DAUGHTER, a NEW YORK TIMES best seller and COAL MINER’S DAUGHTER, which became a major motion picture of the same name in 1980. Sissy Spacek won an Academy Award for her portrayal of Lynn.
That same year, The Brokaw Company helped to package URBAN COWBOY, starring John Travolta, creating a cultural phenomenon, introducing southern and agrarian regional appeal to a worldwide audience. These events were the basis for the exponential growth in country music, which is stronger than ever.
The Brokaw Company was instrumental in getting programming on the air that the entire family can watch and also benefit from the values and lessons presented. Through the 80’s and 90s these included THE COSBY SHOW, ROSEANNE AND A DIFFERENT WORLD. These programs always were top rated and have continued to do well as reruns.