Cosby Show" became the #1 television show in America,
The Brokaw Company handled its publicity--as it has for
Bill Cosby for more than 20 years, including being the
Cosby Family's spokesman during sometimes trying times.
In 1997, Bill Cosby began
publishing a series of books for children age six to ten
with Scholastic. The Brokaw Company immediately recognized
that these were special books with important and entertaining
stories for children. This firm belief led to obtaining
their selection as an Oprah Book of the Month Club for
December 1997 and sales are now approaching three million
units. The Brokaw Company also believed that the books
would translate quite effectively into children's programming
and were able to sell them as a series to Nickelodeon.
David Brokaw executive produces the Little Bill series
with Bill Cosby, which premiered November 28, 1999.
When "Roseanne" became
a top-ranked television show, The Brokaw Company was in
charge of its publicity too. When the company also took
on "A Different World," those three shows were
the three top-rated series that season.
When country music won over
the mainstream, thanks to a coal miner's daughter and the Urban
Cowboy phenomenon started at a Texas nightclub that
bore the owner's name, The Brokaw Company was the publicity
machine for Loretta Lynn and Mickey Gilley. Later, it brought
to the forefront one of country's biggest crossover stars,